Indian television has undergone a significant transformation over the decades, evolving with the times and adapting to changing viewer preferences. The journey of Indian TV serials began in the 1980s, with Doordarshan being the only channel available. Early serials like "Hum Log" and "Buniyaad" were not just entertainment; they addressed social issues, connecting deeply with the audience.
The 1990s saw a boom in content with the advent of cable TV, ushering in an era of diverse storytelling. Channels like Zee TV, Star Plus, and Sony became household names, offering viewers a broad spectrum of genres. Serials like "Ramayan" and "Mahabharat" dominated this era, bringing mythological tales to life and capturing the collective imagination.
The 2000s marked a shift, emphasizing family dramas and complex narratives. Serials like "Kyunki Saas Bhi Kabhi Bahu Thi" and "Kahaani Ghar Ghar Kii" became cultural phenomena Bigg Boss. This era was characterized by long-running sagas, with plot twists that kept audiences hooked for years.
Today, the landscape has diversified further with the rise of digital platforms. Serials now cater to niche audiences, embracing bold themes and innovative storytelling. The freedom afforded by OTT platforms has led to critically acclaimed productions like "Sacred Games" and "Made in Heaven," proving that Indian TV can successfully blend mainstream appeal with artistic depth.